The reputation of the USA declines
In the RepCore Nations 2025 index compiled by Reputation Lab, the United States remains above Russia in global reputation but has suffered a dramatic decline, from 30th place in 2024 to 48th in 2025. This steep drop represents one of the most significant year‑over‑year reversals among major economies. The fall is attributed to growing international concern over political polarization, governance instability, and inconsistent foreign‑policy messaging, which have eroded global trust and admiration. While the U.S. continues to command respect for its cultural influence and innovation, these strengths have not prevented a sharp deterioration in its perceived reliability and leadership standing.
The RepCore Nations 2025 index is built from a large, multi‑country public‑opinion survey that measures how people around the world perceive national reputation. Respondents rate each country on three core dimensions—admiration, trust, and overall respect—which together form a composite reputation score on a 0–100 scale. The survey is conducted across diverse global regions with representative demographic sampling to ensure comparability, and additional factors such as governance, quality of life, ethics, and global contribution may be included as contextual inputs, but the final ranking is driven by the aggregated reputation score derived from these standardized public evaluations.⁽¹⁾
⁽¹⁾ Reputation Lab, RepCore Nations 2025: Global Country Reputation Index (Zurich: Reputation Lab, 2025).